| Abstract: | This investigation is about the use of metaphors in the everyday understanding of conception. It is argued that the analysis of the relationship between source and target domain in a metaphor used as an objectification device can help explain how social representations are acquired collectively and individually. We expect that in popular knowledge of conception the central metaphors and images relate to the subjects' everyday experience as social actors and sexual beings because social and sexual experience is pervasive and well-understood. In an experimental questionnaire study involving 169 subjects, it is shown as hypothesized that subjects prefer to compare the process of fertilization, i.e. the role and behaviour of sperms and ovum, with sexual and sex-role behaviour where the role of men is projected upon sperms and the role of women upon the ovum. This implies that sperms are seen not only as more active, but also as harder, stronger, and more dominant than the ovum. These effects are stronger, the more subjects personally subscribe to a more conservative sex-role orientation. In the discussion it is suggested that it is necessary to analyse the two intricately linked levels of objectification, the cognitive process of selecting specific images and the social process of the diffusion of popular knowledge, if we want to understand how common sense works. |
