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The duration and generalization of attraction
Authors:Kerry W Wyant  James A Lippert  Frank W Wyant  Douglas G Moring
Affiliation:University of Oklahoma USA
Abstract:Tested in the present study were the propositions that attraction toward others is lasting and that liked and disliked individuals serve as a basis for liking others. On the first day, subjects received interpersonal evaluations (e.g., judging the intelligence of others) which supposedly had originated with an anonymous person. Following a delay of 1 to 3 days, the attraction of some of the subjects toward the anonymous person was assessed while the attraction of other subjects toward a second anonymous person, who presumably had also evaluated the subjects, was also assessed. These latter subjects were never exposed to the alleged evaluation by the second person. Attraction toward the first person tended to endure and to generalize to the second person.
Keywords:Address correspondence and reprint requests to Kerry W. Wyant   No. 6 E Militia Heights   Needham   MA 02192.
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