| 规则聚焦对创业决策的影响机制 |
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| 引用本文： | 苗青.规则聚焦对创业决策的影响机制[J].应用心理学,2006,12(3):232-238. |
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| 作者姓名： | 苗青 |
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| 作者单位： | 浙江大学公共管理学院,杭州,310027 |
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| 摘 要： | 在创业决策的研究中,决策规则是一个被忽视的问题。研究调查了277名创业者,对被试的四种规则聚焦水平进行了协方差分析和分组回归分析。结果发现,因为规则聚焦的不同,创业决策的效标存在较大差异,且机会识别与创业决策之间的关系存在紧密性、选择性和偶发性三种关联模式。
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| 关 键 词： | 创业决策 规则聚焦 机会识别 |
| 文章编号： | 1006-6020(2006)-03-0232-07 |
The Impacts of Regulatory Focus on Entrepreneurial Decision Making |
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| MIAO Qing.The Impacts of Regulatory Focus on Entrepreneurial Decision Making[J].Chinese JOurnal of Applied Psychology,2006,12(3):232-238. |
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| Authors: | MIAO Qing |
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| Abstract: | Decision regulation was neglected in the research domain of entrepreneurial decision making.After investigating 277 entrepreneurs,the paper analyzed the effects of regulatory focus on the decision making by ANCOVA and regression analysis.The findings indicated the criteria of decision making varied significantly with regulatory focus.Meanwhile,the relationships between opportunity recognition and decision making had three distinctive modes. |
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| Keywords: | entrepreneurial decision making regulatory focus opportunity recognition |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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