Anticipating the consequences of social behavior

Some forms of psychological theory explain behavior in part by its consequences. The consequences are called reinforcing if the behavior is strengthened; punishing if the behavior is weakened. Through repetition, the consequences eventually become generalized or anticipated. While social psychology has used consequences extensively in its manipulations, this has been implicit rather than explicit. This paper reviews ten such manipulations over ten areas of social psychology for the first time and shows how implicit consequences can determine social behavior. The problems with executing and interpreting these manipulations are extensively discussed. It is concluded that the notion of “anticipating the consequences of social behavior” can bring unity to many areas of social psychology and provide a sound motivational basis.