| Abstract: | In a 2 × 2 experimental design, male subjects were exposed to a "lady in distress" in the presence of a confederate who was either similar or dissimilar to the subject and who reacted to the situation with either passive unconcern or with apparent alarm. Consistent with a social comparison interpretation, the confederate's reactions markedly influenced whether subjects intervened. While degree of similarity was unrelated to probability of occurrence of an intervention response, it exerted a strong effect on intervention response latency. It is proposed that social comparison processes not only may influence an observer's interpretation of a situation, but may also contribute to situational ambiguity and affect the observer's degree of confidence in the validity of his interpretation of the situation. Any of these factors may, in turn, determine whether and how quickly an intervention response occurs. |
