Cultural differences in estimation of other people's self-construals: Comparison of Korea and USA

The current study examined cultural differences in the relationship between individuals' self-ratings and their estimation of others on independent and interdependent self-construals. With data from undergraduates in the USA and Korea, findings showed that, in both USA and Korea, participants rated themselves higher than others on independent self-construal. For interdependent self-construal, however, Korean participants rated themselves higher than others, whereas American participants rated themselves lower than others. The positive relationship between self-esteem and the extent to which self-ratings exceeded ratings of others on independent self-construal was stronger for Korean than for American participants.