Analysis of college students' online life-styles and their psychological profiles in South Korea

This study examines the relationships between the online life-styles of South Korean students as Internet users and Internet use, their tendency toward Internet addiction, and the level of cyber ethics. A sample of 324 students, aged between 18 and 23 years, from a medium-sized university in South Korea was asked to complete a survey. They were categorized into three groups depending on their online life-styles: a Social group (SG), an Individual group (IG), and a Loner group (LG). In the following analyses, no group difference was found in hours of Internet use on either weekdays or weekends, but the SG reported higher engagement in interaction-oriented activities (e.g. blogging, games, and instant messenger services) than the LG. As for tendency toward Internet addiction, all three groups belonged to the first phase of the "at-risk" classification in Korea. Interestingly, the IG characteristics of sensation seeking and independence reported the lowest scores in cyber ethics, while the LG characteristics of apathetic attitude toward the Internet reported the highest scores in cyber ethics. This preliminary study showed that Internet users impose different meanings and values on their Internet experiences, which contribute to their use of Internet services, their tendency toward Internet addiction, and their level of cyber ethics.