| Abstract: | This investigation sought to clarify the relationship between goal setting and expectancy theories. Toward this end, (a) previous theoretical and empirical efforts at integrating these two theories are reviewed, (b) issues of causal ordering, measurement, and the meanings of those measures are examined, and (c) the results of an empirical study using a sample of 344 college students and an academic task are presented. Results illustrate how different operationalizations of expectancy and attractiveness ratings result in the measurement of different constructs and influence the significance and direction of empirical findings. For almost all operationalizations, however, significant relationships were evident between expectancy theory constructs and goal choice, goal commitment, and performance. Causal analyses using cross-lag correlations were inconclusive, but mediation and path analyses provided some evidence that goals mediate the effects of expectancy theory constructs on performance. |
