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Informational Influence and the Ambiguity of Product Experience: Order Effects on the Weighting of Evidence
Affiliation:1. University of Amsterdam, Amsterdam School of Communication Research (ASCoR), P.O. Box 15793, 1001 NG Amsterdam, the Netherlands;2. King’s Business School, King’s College London, Bush House, 30 Aldwych, London WC2B 4BG, United Kingdom;3. Goldsmiths, University of London, Institute of Management Studies, New Cross, London SE14 6NW, UK
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