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Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue-Relevant Elaboration
Affiliation:1. Research Center for Brain-inspired Intelligence, Institute of Automation, Chinese Academy of Sciences, Beijing 100190, China;2. University of Chinese Academy of Sciences, Beijing 100080, China;3. National Laboratory of Pattern Recognition, Institute of Automation, Chinese Academy of Sciences, P.O. Box 2728, Beijing, China;4. School of Information Technology and Management, University of International Business and Economics, Beijing 100029, China;5. Center for Excellence in Brain Science and Intelligence Technology, Chinese Academy of Sciences, Beijing, China;6. Department of Computer Sciences, University of Texas at San Antonio, TX 78249, USA;1. University of Padua, Italy;2. University of Melbourne, Australia
Abstract:
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