| Affiliation: | 1. Department of Marketing & Business Law, Loyola Marymount University;2. Department of Psychology, University of Kentucky;3. School of Management—Marketing Area, University of Kentucky;1. Liebherr (HKG) Ltd., 86 Ping Che Road, Fanling, Hong Kong Special Administrative Region;2. School of Marketing, Curtin University, Perth, Australia;3. Department of Marketing, Sunway University Business School, Selangor Darul Ehsan, Malaysia;4. Department of Marketing, Branding & Tourism, Middlesex University Business School, London, UK |
