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Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta-Analysis |
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| Affiliation: | 1. University of California, Irvine, USA;2. University at Albany, State University of New York, USA;3. University of Idaho, USA;4. Washington State University, USA;1. Department of Marketing & Operations, Indiana State University, 30 N. 7th Street, Terre Haute, IN 47809, USA;2. Department of Marketing, Western Michigan University, 1903 W. Michigan Avenue, Kalamazoo, MI 49008, USA;3. Department of Marketing, University of Nebraska–Lincoln, 512 N. 12th Street, Lincoln, NE 68588, USA |
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