It just felt right: The neural correlates of the fluency heuristic |
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Authors: | Kirsten G. Volz Lael J. Schooler D. Yves von Cramon |
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Affiliation: | 1. Max Planck Institute for Human Development, Berlin, Germany;2. Max Planck Institute for Neurological Research, Cologne, Germany;3. Max Planck Institute for Human Cognitive and Brain Sciences, Leipzig, Germany;1. Ruhr-Universität Bochum, Institut für Philosophie II - Carnap-Institut für Philosophie und Wissenschaft, Universitätsstraße 150, D-44780 Bochum;2. Department of Psychiatry, University of Köln, Kerpener Str. 62, 50924 Köln, Germany;1. Max Planck Institute for Human Development, Center for Adaptive Behavior and Cognition, Lentzeallee 94, 14195 Berlin, Germany;2. Carnegie Mellon University, Department of Psychology, 5000 Forbes Ave, Pittsburgh, PA 15213, USA;3. Max Planck Institute for Human Development, Center for Adaptive Rationality, Lentzeallee 94, 14195 Berlin, Germany;4. Syracuse University, Department of Psychology, 301 Hall of Languages, Syracuse, NY 13244, USA;5. University of Groningen, Department of Artificial Intelligence, Nijenborgh 9, 9747 AG Groningen, The Netherlands;6. University of Trento, Center for Mind/Brain Sciences, Corso Bettini 31, 38068 Rovereto, TN, Italy;7. University of Tübingen, Werner Reichardt Centre for Integrative Neuroscience, Otfried-Müller-Straβe 25, 72076 Tübingen, Germany;1. Education College, Shanghai Normal University, Shanghai, China;2. College of Education and Science, Henan University, Kaifeng, China;3. School of Psychology and Cognitive Science, East China Normal University, Shanghai, China;4. Centre for Psychological Research, University of Derby, Derby, UK;2. Department of Cardiac Surgery, Université Catholique de Louvain, Cliniques Universitaires Saint Luc, Brussels, Belgium;1. Appalachian State University, United States of America;2. IZA, Germany;3. ESI, United States of America;4. Florida Gulf Coast University, United States of America |
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Abstract: | Simple heuristics exploit basic human abilities, such as recognition memory, to make decisions based on sparse information. Based on the relative speed of recognizing two objects, the fluency heuristic infers that the one recognized more quickly has the higher value with respect to the criterion of interest. Behavioral data show that reliance on retrieval fluency enables quick inferences. Our goal with the present functional magnetic resonance imaging study was to isolate fluency-heuristic-based judgments to map the use of fluency onto specific brain areas that might give a better understanding of the heuristic’s underlying processes. Activation within the claustrum for fluency heuristic decisions was found. Given that claustrum activation is thought to reflect the integration of perceptual and memory elements into a conscious gestalt, we suggest this activation correlates with the experience of fluency. |
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