Fast pairs: a visual word recognition paradigm for measuring entrenchment, top-down effects, and subjective phenomenology

When word pairs having a familiar order are sequentially flashed on a computer in their non-familiar order, (code zip), observers have a strong phenomenology of seeing them in familiar order (zip code). Reversal errors remained frequent even when participants obtained perceptual experience of reverse-display items by beginning with a block of longer-duration trials. A forced-choice order-detection procedure reduced but did not eliminate reversal errors, showing that "fast pairs" is a robust perceptual illusion. Even adjective + noun pairs (green skirt) showed reversal errors, and reversal errors increased with the log frequency of the word pair, consistent with a strong role for statistical processing at the level of multi-word units.