Reducing stress by counterattitudinal advocacy

In one condition, subjects were made apprehensive by being threatened with shock and then were induced to publicly argue that they were not apprehensive about the situation. It was hypothesized that the subjects who were induced to advocate a position contrary to their feelings about the situation would experience dissonance. To reduce dissonance, these subjects were expected to redefine the situation as less threatening and thereby experience less apprehension regarding the situation than subjects in a control threat condition. Results of physiological measures and a postexperimental questionnaire supported the expectations. Implications of the study for psychotherapy were mentioned.