Request solicitation and semantic evocation of freedom: an evaluation in a computer-mediated communication context |
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Authors: | Guéguen Nicolas Pascual Alexandre Jacob Céline Morineau Thierry |
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Affiliation: | Laboratoire Gresico, Université de Bretagne-Sud, IUT de Vannes, BP 561, 56017 Vannes, France. nicolas.gueguen@iu-vannes.fr |
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Abstract: | The "But you are free of..." technique is a compliance procedure which solicits someone to comply with a request by simply telling him that he is free to accept or to refuse the request. This semantic evocation leads to increased compliance with the request. A new evaluation of the generality of this technique was tested in an experiment in which subjects received an anonymous electronic mail which asked them to consult the site of a humanitarian association for children. Analysis showed that, when the semantic evocation of freedom is included in the message, a higher compliance rate was observed than in a situation in which this evocation was omitted. |
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