Abstract: | In this study, cognitive mechanisms by which assigned goals affect task performance and reactions to performance were examined. Subjects working on a creativity task were assigned one of three performance goals varying in difficulty. Ratings of subjective probability of goal attainment, expected performance, expected satisfaction with goal attainment, and desired performance were obtained prior to each of five blocks of trials. Ratings of satisfaction with performance were obtained after each trial block and ratings of ability were obtained after all trials were completed. As predicted, with increased goal difficulty, subjective probability of goal attainment decreased, but expected performance, expected satisfaction with goal attainment, and desired performance increased. Contrary to prediction, the effect of goal difficulty on task performance was not significant. LISREL analyses revealed that goal difficulty exerted both positive (through expected and desired performance) and negative (through subjective probability of goal attainment) effects on performance. Goal difficulty had a negative effect on satisfaction with performance and ratings of perceived ability. The importance of identifying the cognitive mechanisms by which assigned goals affect performance and the need to consider consequences of assigned goals other than task performance are discussed. |