| Abstract: | This study examined sex differences in persuasibility at differing levels of topic involvement. A pilot study was conducted to select topics which were of high and low involvement and which did not show sex differences in terms of agreement, interest or information about the topics. Subjects were 296 Introductory Psychology students. Pre-test and post-test measures were obtained as a measure of opinion change. Control groups were used to control for effects of testing, maturation, and other threats to internal and external validity. The treatment consisted of written persuasive communications arguing against the opinions previously reported by a majority of subjects. Contrary to most previous research, results indicated that there were no significant sex differences or interactions in persuasibility using topics of low or high involvement. |
