Qualitative variations in personality inventories: subjective understandings of items in a personality inventory

Most studies using personality inventories do not take individual, subjective understandings of the items into account. The present study is one of the few to have investigated the quality of individuals’ psychological processes when making the Likert-like responses often used in psychological inventories. Respondents were asked to elaborate verbally on their Likert item responses to the 10-item short version of the Big Five Inventory. A common assumption about personality inventories is that there is a relatively homogenous understanding of the items and, in particular, the rating scales across respondents. However, our results suggest that the same item responses to a given item can reflect a variety of qualities across individuals’ understandings. At the same time, similar understandings and ways of relating to an item can lead to different item responses. Such findings have substantial implications for quantitative personality studies as well as quantitative survey or questionnaire studies, in general.