Cultural variations in pre-emptive effort downplaying

Pre-emptive effort downplaying (PED) occurs when people publicly downplay their effort expenditure on test preparation prior to taking a test for the sake of managing the social evaluation of the self in the face of a challenging performance task. Thirty Asian Americans and 29 European Americans had two opportunities to publicly report their effort expenditure on a practice exercise. They also completed measures of self-evaluations and concern for performance before working on the practice exercise, and the self-evaluation measure again at the completion of the actual test. Only European Americans showed PED. Additionally, concern for performance was positively associated with and mediated cultural variations in PED. The implications of these results are discussed.