Variation in perceived attractiveness: differences between dynamic and static faces

Studies that attempt to define facial attractiveness often do so in terms of structural features of the face (e.g., symmetry, averageness). However, these studies typically use static images of faces that may not be analogous to dynamic faces that are frequently used in other areas of attractiveness research, such as research investigating the impact of attractiveness on social interaction. The current studies investigated similarities and differences in how dynamic and static faces are perceived and evaluated. Study 1 demonstrated that dynamic and static faces are judged by different evaluative standards. Study 2 demonstrated that perceived emotion may be more salient in judging the attractiveness of dynamic faces than in judging the attractiveness of static faces. These findings illustrate the need to more fully explore the differences between dynamic and static faces to facilitate a better understanding of the characteristics underlying perceived attractiveness.