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The perceived informational value and affective consequences of choice behavior and intermediate difficulty task selection
Authors:Wulf-Uwe MeyerValerie Folkes  Bernard Weiner
Affiliation:University of Bielefeld, West Germany;University of California, Los Angeles USA
Abstract:Four experiments were conducted that examine the affective and informational determinants of risk-preference behavior. In the initial two experiments, subjects classified according to their level of achievement needs expressed a preference among tasks varying in difficulty. In two of the experimental conditions, instructions, respectively, conveyed that performance at the task chosen should either maximize satisfaction or the information gained about one's ability and effort expenditure. It was found that the majority of all subjects preferred to undertake tasks of intermediate difficulty and that both positive affect and information gain were perceived to be optimal at or near the level of intermediate difficulty. Experiments III and IV investigated at what level of task difficulty individuals most desire information about their performance. Police trainees and high school students with disparate self-concepts of respective target shooting and high-jumping ability were able to receive limited but self-selected performance feedback at a series of achievement tasks that varied in difficulty. The data revealed that the tasks selected for feedback became objectively less difficult as the self-perception of ability decreased. In addition, the tasks chosen for feedback were near the intermediate subjective certainty of success level for all subjects. It was contended that the data contradict Atkinson's model of choice but support an attributional conception. The general issue of affective versus informational models of motivation was discussed.
Keywords:Reprint requests should be sent to Bernard Weiner   Department of Psychology   University of California   Los Angeles   California 90024.
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