The implication of technology in mediatisation and mediation approaches to religious studies

This paper investigates the groundwork upon which the concepts of mediatisation and mediation were erected, focusing on the very definition of what media-technology is. These concepts frame the conversation among scholars in the study of religion and media. However, despite the fact that the two keywords share the same root, media, they are understood as incompatible with one another. On the one hand, mediatisation is broadly defined as a historical shift in which the logic of mass media transforms traditional forms of religion, subsuming them under the imperative of the modern marketplace. On the other hand, scholars studying the mediation of religion affirm that media have always shaped and transformed religious practices. This investigation argues that the controversy between the two modes of analysis does not consist of whether or to what extent media technology affects or transforms religion. Rather, the conflict arises from how media technology is defined.