| Abstract: | Half of the subjects, college students, were insulted by the experimenter while half were not. Within each of these conditions, half of the subjects were led to believe they would have an opportunity to administer electric shock to the experimenter, while the other half were not. A measure of hostility toward the experimenter was taken before there was any actual opportunity to shock him. As predicted from reactance theory, it was found that the mere opportunity to shock the experimenter reduced hostility that was produced by his insulting behavior. Alternative interpretations and implications were discussed. |
