Encoding specificity and modality effects in episodic memory

Summary A modified Brown-Peterson paradigm was employed to determine the extent to which proactive interference effects of a sensory nature would influence the occurrence of sensory encoding specificity effects in episodic memory. Subjects presented with an auditory or a visual study list of five to-be-remembered (TBR) words engaged in either an auditory or a visual arithmetic distractor task for 30 s, and then received the first word in the study list as an auditory or visual intralist retrieval cue or received no cue. Presentation of the intralist retrieval cue in the modality of the study list enhanced the effectiveness of the retrieval cue, whereas presentation of the retrieval cue in the modality of the distractor task decreased the effectiveness of the retrieval cue. Sensory encoding specificity effects were largest when the distractor task occurred in the modality opposite to the modality in which both the study list and the retrieval cue were presented.