论企业的伦理战略

伦理战略就是用战略的眼光审视、发掘、配置企业的伦理资源，以实现企业总体战略目标的战略方式；企业伦理战略的内容主要包括企业协调企业内部、与自然、企业与社会几方面之间伦理关系作出的全部战略安排；作为战略的伦理与一般的伦理相比，其在企业中的角色地位、目标追求、在市场中原则弹性、表现方式等方面都有较大区别；企业伦理战略是在“柠檬市场”普遍存在的背景下提出的，作为一种新的企业理念和运行模式，它会对企业内部、市场和其所存在的社会都产生深刻而积极的影响。

On the Ethical Strategy of Enterprise

Ethical strategy is a kind of strategy that uses a strategic sight to inspect,exploit,and deploy the ethical resources of an enterprise so as to attain its overall objectives.The ethical strategy of enterprise includes all the strategic arrangements of the ethical relationship between the enterprise and nature,the enterprise and society,as well as the coordination of inner enterprise.The ethics as strategies differ greatly from common ethics in role,target,principle flexibility in the market,and manifestation mode and so on.As a new enterprise idea and operation mode,enterprise ethics strategy is proposed under the background of the ubiquity of "lemon marketplace",and it will make a positive and profound impact on the inner enterprise,market and the society that they exist in.