Doctoring medicine: Reading between the lines of drug advertisements |
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| Authors: | Jared Haft Goldstein MD |
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| Institution: | 1. Randleman Family Health Center, 702 S. Main Street, 27317, Randleman, N.C.
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| Abstract: | With the aid of techniques of art and literary criticism, I investigate the ideological function of drug advertisements. I propose that the deleterious effects of advertising practices on medical care extend well beyond the usual level of critical awareness of physicians. |
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