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Minimizing inequality versus maximizing joint gains: On the relation between personality traits and different prosocial motivations
Institution:1. Naveen Jindal School of Management, University of Texas at Dallas, 800 W. Campbell Rd (SM30), Richardson, TX 75080, United States;2. Department of Quantitative Economics, School of Business and Economics, Maastricht University, P.O. Box 616, Maastricht 6200 MD, the Netherlands
Abstract:The Social Value Orientation (SVO) Slider Measure allows a differentiation between two prosocial motivations: minimizing inequality versus maximizing joint gains. In two studies (N = 1202), we investigated the relation between this suggested continuum from Inequality Aversion (IA) to Joint Gain Maximization (JGM), the HEXACO personality dimensions, and SVO. To account for differences in fairness perception, we also considered whether inequality favored oneself or the other. As hypothesized, Honesty-Humility was the best basic trait predictor of IA, showing a slightly stronger positive link when inequality was self-advantageous. SVO, in turn, showed a stronger (negative) link when inequality was disadvantageous for the self. Overall, the results show that IA is related to (basic) personality traits in a theoretically meaningful way.
Keywords:Inequality Aversion  Joint Gain Maximization  Honesty-Humility  Social Value Orientation  HEXACO
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