Testing the Mediating Effect of the Quality of College Life in the Student Satisfaction and Student Loyalty Relationship

This study tests the mediating effect of the quality of college life (QCL) in the student satisfaction and student loyalty relationship. QCL refers to the degree of need satisfaction and the experiences that create a positive affect throughout college life. The QCL of students is conceptualized as a higher order construct that is composed of need satisfaction and affect balance. It has been hypothesized that student satisfaction with university services has a significant impact on QCL, which in turn positively influences student loyalty. The results from the survey of 228 college students largely supported the model. Both the managerial and policy implications of this study are discussed.

Ji-Hyun KimEmail: