Unfair treatment and self-regulatory focus

Ample correlational evidence exists that perceived unfair treatment is negatively related to well-being, health, and goal striving but the underlying process is unclear. We hypothesized that effects are due in part to contextual priming of prevention focus and the negative consequences of chronic prevention-focused vigilance. Indeed, reasonable responses to unfair treatment—to avoid situations in which it occurs or if this is not possible, confront it head on—fit prevention self-regulatory focus response patterns. Results from three experiments support this notion. Priming stigmatized social category membership heightened students’ prevention (not promotion) focus (n = 117). Priming non-stigmatized social category membership (i.e., white) did not change prevention focus (n = 46). Priming prevention (not promotion) increased perceptions of unfair treatment (and aroused prevention-relevant fight or flight responses) in response to a negative ambiguous job situation among low and moderate income adults (n = 112).