Anticipated Success at Unconscious Goal Pursuit: Consequences for Mood, Self-Esteem, and the Evaluation of a Goal-Relevant Task

This study extends recent research showing that fulfillment of unconscious goals can have the same affective consequences as fulfillment of conscious goals (T. L. Chartrand, 2001). Participants were unobtrusively primed with stimuli either relevant or irrelevant to the goal to seek knowledge. Next, an opportunity to fulfill the knowledge-seeking goal was announced (i.e., a test and subsequent feedback on a fictitious cognitive ability). As expected, participants in the knowledge-goal condition responded more positively to the announcement in terms of mood, self-esteem, and test evaluation than did participants in the no-goal condition. Consistent with a motivational account, the priming procedure did not influence mood and self-esteem when these variables were measured before test announcement.