态度的自动激活效应的初步研究

本研究探讨了态度的自动激活效应，通过考察先期呈现的图片对后续词汇分类判断的影响，以判断阈下呈现图片是否自动激活其在记忆中储存的评价，结果发现积极图片促进了个体对后续积极词汇的反应．消极图片促进了对后续消极词汇的反应，对象一评价联结强度不是影响态度自动激活效应的因素之一。从而支持Bargh提出的态度自动激活效应是自动化和无条件的这一结论。

AN INITIAL RESEARCH ON THE AUTOMATIC ATTITUDE ACTIVATION EFFECT

The purpose of this study was to explore the automatic attitude activation effect--the tendency for the stored evaluation of an attitude object to become active on the mere observation of subliminal presented pictures. The results showed that when the value of the pictures (prime) and the adjective (target) was congruent, presentation of the pictures just 300ms before the adjective facilitated the subjects' evaluation of the adjective positive or negative. The effect was not influenced by the strength of object-evaluation linkages, which supported Bargh's view that the effect is automatic and unconditional.