Influence of hedonic tone on lexical decisions

A lexical decision task was used to investigate the effect of a word’s hedonic tone on decision time. Thirty words, varying in degrees of pleasantness, were randomly presented with 30 nonwords, half of which were pronounceable and half not. It was demonstrated that decision times for the pleasant words were significantly faster than for the unpleasant words. The two types of nonwords were also found to differ: Decision times for the pronounceable nonwords were significantly slower than for the nonpronounceables. Results are discussed in the light of previous work in both memory and perception. The utility of the lexical decision task for relevant future research is also considered. Part of the work reported in this paper was supported by North East London Polytechnic as partial fulfillment of the requirements for a higher degree (C.N.A.A.).