The goal structure of situations

An empirical method for analysing the goal structure within and between persons in different social situations is described. The method involves establishing the main goals of occupants of situational roles and then finding out how the different goals inter-relate in terms of degree and type/direction of conflict and compatibility. Principal components analyses were carried out on ratings of importance of goals of those in different situational roles. Criteria of high factor loadings combined with high mean importance ratings were used to produce the main higher order goals for each of the roles. The goals for the six roles studied were, in each case except one: social acceptance/developing relationships, own well being and achieving a specific situational task goal. However, the precise nature of these goals is rather different in the different situations. Inter-relationship of goals was studied using ratings of conflict or compatibility between pairs of goals within and across roles of each situation. The results were used to describe the goal structures of the different situations. The situation with the most conflict between goals was, as expected, the complaint. Ways were suggested in which knowledge of the goal structure, particularly the points of conflict, could help with skilful handling of potentially difficult social situations.