Honeymoon Vacation: Sexual-Orientation Prejudice and Inconsistent Behavioral Responses

Majority group members often hold inconsistent attitudes and behave inconsistently toward minority group members (LaPiere, 1934 LaPiere , R. T. ( 1934 ). Attitudes versus action . Social Forces , 13 , 230 – 237 . doi: 10.2307/2570339 Crossref] , Google Scholar]). We conceptually replicated LaPiere (1934 LaPiere , R. T. ( 1934 ). Attitudes versus action . Social Forces , 13 , 230 – 237 . doi: 10.2307/2570339 Crossref] , Google Scholar]) to examine discrimination on the basis of sexual orientation in two studies. As predicted, randomly selected bed-and-breakfasts were more likely to discriminate against gay male individuals when impersonally contacted (Study 1) than when personally contacted (Study 2), suggesting an attitude–behavior discrepancy. We reason that establishments were more likely to discriminate when they did not have the motivation to appear nonprejudicial, and we discuss the results in terms of the MODE model of attitude–behavioral processes.