To Preserve,Protect, and Defend: Masculine Honor Beliefs and Perceptions of the 2016 Presidential Candidates

We investigated the relationship between masculine honor beliefs and perceptions of the candidates vying for the presidency. Consistent with hypotheses, we found that higher levels of masculine honor beliefs were associated with more positive perceptions of Donald Trump and with more negative perceptions of Hillary Clinton. Furthermore, our results indicate that higher levels of masculine honor beliefs were associated with clear preferences for Donald Trump. Thus, our data, collected immediately prior to the election likely reflect the beliefs and perceptions that individuals took with them to the polls and help to explain the decisions that voters made on Election Day.