An Experimental Investigation of the Interactive Effects of Alcohol and Sexual Arousal on Intentions to Have Unprotected Sex

Two studies were conducted to test the efficacy of compliments as a compliance tactic and to explore whether liking could account for their effectiveness. Both studies provided evidence that compliments increased compliance relative to a control condition. Although receiving a compliment did tend to increase liking of the requestor, this increased liking was not responsible for enhanced levels of compliance. This research provides some of the first direct evidence of the effectiveness of compliments as a means of securing compliance and provides data challenging the mechanism most commonly assumed to be responsible for its effects.