Abstract: | The malleability of the infrahumanization bias was tested varying the physical context in which the ingroup and the outgroup target were assessed. Using a sequential priming paradigm, Study 1 replicated the infrahumanization bias in a neutral context. Study 2 tested the hypothesis that there are contextual variations in infrahumanization. Specifically, Black targets were infrahumanized in a context familiar to White participants, and not in an unfamiliar context. Study 3 revealed that participants’ threat perceptions were reduced when ingroup targets appeared in familiar context, compared to Black targets. Theoretical implications for the infrahumanization bias are discussed. |