Abstract: | Subjects received positive feedback on a practice anagram task and then performed a similar task in front of either an audience that was aware of their prior success or an audience that was unaware of their prior success. Two control conditions were included in which subjects performed alone after receiving positive feedback or performed alone without feedback. Results indicated subjects' task interest and performance increased under conditions in which they performed in front of unaware audiences. In addition, subjects' task interest and performance levels decreased in the presence of audiences that were aware of their prior success. These results point to an important role of audience awareness in setting performance standards and expectations. These findings are interpreted from a resource-investment analysis of task value and performance. Implications for surveillance in public settings and in the workplace (e.g., automated computer monitoring) are discussed. |