The Psychophysiology of Social Action: Facial Electromyographic Responses to Stigmatized Groups Predict Antidiscrimination Action

We introduced facial electromyography as a tool for predicting advantaged group members' engagement in antidiscrimination action on behalf of a disadvantaged outgroup. Heterosexual men's corrugator supercilii (brow “frowning” muscles) activity while viewing videos of male–male and male–female couples interacting was measured. Corrugator (negative affect) response to male–male versus male–female targets, but not self-reported attitudes toward gay men, predicted number of flyers calling for action to reduce antigay violence and discrimination that participants privately took to distribute. Our discreet behavioral measure mirrored real-life collective action possibilities such as voting against laws prohibiting same-sex marriage in the privacy of one's voting booth.