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An Empirical Examination of a Model of Social Climate in Elementary Schools
Authors:Linda Heath  John Petraitis
Abstract:Although Gerbner and Gross (1976) maintained that television viewing cultivates impressions of the real world that are distorted in the direction of the TV version of reality, several studies (e.g., Doob & Macdonald, 1979) have found no relationship between viewing and perceptions of crime in the respondent's neighborhood. It is possible, however, that TV viewing may not affect perceptions of crime in the respondent's immediate environment but may affect perceptions of crime in more distant settings. In two separate studies, we examined the effects of TV viewing on perceptions of crime in the immediate neighborhood and on perceptions of crime in more distant, urban settings. Study 1, based on 372 nationwide telephone interviews, found that the total amount of TV viewed is related to fear of distant urban setting (i.e., New York City) but not to fear of respondent's own city or to fear of respondent's immediate neighborhood. Study 2, based on a survey of 192 undergraduates, found that the total amount of TV viewed is related to fear of distant urban setting (i.e., NYC) and to fear of less distant urban setting (i.e., downtown Chicago) but not to fear of respondent's immediate neighborhood. The implications of these studies for clearing up past confusions in the cultivation hypothesis literature are discussed.
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