Transparency of Self-Report Racial Attitude Scales

Researchers frequently use self-report prejudice scales to assess predictors and outcomes. Responding to evidence that such instruments are vulnerable to social desirability pressures and diverge from implicit attitude measures, researchers have developed instruments intended to be less transparent in their social implications. The purpose of this study was to assess the transparency of a sample of such instruments. Participants completed prejudice measures under typical scale instructions, or under alternate instructions to portray themselves either positively or negatively. The results indicate that several common measures of prejudice are quite transparent in their implications. Further, mean scores of participants instructed to provide desirable responses were indistinguishable from those ostensibly responding honestly.