Linking self and ingroup: Self‐anchoring as distinctive cognitive route to social identification

The present paper investigates how cognitive projection processes instigate social identification. We complement the classical self‐stereotyping approach (i.e., conforming to prototypical group norms) by investigating self‐anchoring (i.e., projection from self to group) as a distinct cognitive route to social identification. Self‐anchoring has mainly been investigated as predictor of intergroup differentiation. Surprisingly, no reliable link has been provided yet between self‐anchoring and social identification. In Study 1, we provide first evidence for this positive link. In Study 2, we add self‐stereotyping to our model and show that self‐anchoring is still positively related to social identification when controlling for self‐stereotyping. Additionally, we show that self‐anchoring is positively related to affective components of identification, while self‐stereotyping is positively related to cognitive components. Moreover, we examined the impact of self‐concept stability on self‐anchoring. Self‐concept stability was positively related to self‐anchoring, and hence to social identification (Study 1), independently from self‐stereotyping (Study 2). In the discussion, we argue that disentangling self‐anchoring from self‐stereotyping is important as it increases our insight in how people identify, and how this may vary depending on self‐concept and group context. Copyright © 2011 John Wiley & Sons, Ltd.