Backward affective priming: Even when the prime is late, people still evaluate |
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Authors: | Daniel A. Fockenberg,Sander L. Koole,Gü n R. Semin |
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Affiliation: | Department of Social Psychology, Vrije Universiteit Amsterdam, van der Boechorststraat 1, 1081 BT Amsterdam,The Netherlands |
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Abstract: | It is well-established that affective stimuli can prime congruent evaluations if they precede the target within a short time interval, i.e., forward affective priming. The present research examines whether similar effects occur if affective primes succeed target presentation, i.e., backward affective priming. Experiments 1 found short-lived, yet reliable backward affective priming. Experiment 2 found parallel forward affective priming in the same paradigm. Experiment 3 found forward and backward affective priming in a within-subjects design. Comparison with neutral primes suggested that the observed effects were mainly due to interference. Backward affective priming is a robust phenomenon that may reflect a rapid and continuous evaluation of environmental stimuli. |
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Keywords: | Affective priming Backward priming Evaluation Socially situated cognition |
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