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Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion |
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| Authors: | Fang‐Chi Lu Jayati Sinha |
| Institution: | 1. Korea University Business School, Hyundai Motor Hall 511, 145, Anam‐Ro, Seongbuk‐Gu, Seoul 136‐701, Republic of Korea;2. College of Business, Florida International University, 11200 S.W. 8th St, RB 307B, Miami, FL 33199, United States |
| Abstract: | |
| Keywords: | Distraction intervention Emotional versus rational appeals Persuasion Social exclusion |