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The Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior |
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| Authors: | Naomi Mandel Derek D. Rucker Jonathan Levav Adam D. Galinsky |
| Affiliation: | 1. Arizona State University, United States;2. Northwestern University, United States;3. Stanford University, United States;4. Columbia University, United States |
| Abstract: | |
| Keywords: | Self concept Social comparison Materialism Conspicuous consumption Self regulation Self discrepancy |