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The warmth of our regrets: Managing regret through physiological regulation and consumption |
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| Authors: | Jeff D. Rotman Seung Hwan Lee Andrew W. Perkins |
| Affiliation: | 1. Ivey Business School, Western University, Canada;2. Ted Rogers School of Retail Management, Ryerson University, Canada;3. Carson College of Business, Washington State University, USA |
| Abstract: | |
| Keywords: | Embodied cognition Regret Self‐regulation Emotions |