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“Every coin has two sides”: The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice |
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| Authors: | Jun Pang Hean Tat Keh Xiuping Li Durairaj Maheswaran |
| Affiliation: | 1. School of Business, Renmin University of China, No. 59 Zhongguancun Avenue, Beijing 100871, China;2. Monash Business School, Monash University, Level 7 Building S, 26 Sir John Monash Drive, Caulfield East, VIC 3145, Australia;3. NUS Business School, National University of Singapore, 15 Kent Ridge Drive, 119245, Singapore;4. Stern School of Business, New York University, 40 West Fourth Street, New York, NY 10012, USA |
| Abstract: | |
| Keywords: | Dialectical thinking Attitudinal ambivalence Psychological discomfort Choice deferral Preference reversal |