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How goal progress influences regulatory focus in goal pursuit
Authors:Olya Bullard  Rajesh V. Manchanda
Affiliation:1. Faculty of Business and Economics, The University of Winnipeg, 515 Portage Avenue, Winnipeg, Manitoba R3B 2E9, Canada;2. I.H. Asper School of Business, University of Manitoba, 181 Freedman Crescent, Winnipeg, Manitoba R3T 5V4, Canada
Abstract:
Keywords:Regulatory focus  Goal progress  Motivation
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