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When red means go: Non‐normative effects of red under sensation seeking |
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| Authors: | Ravi Mehta Joris Demmers Willemijn M. van Dolen Charles B. Weinberg |
| Affiliation: | 1. College of Business, University of Illinois at Urbana‐Champaign, Champaign, IL 61820, United States;2. Amsterdam Business School, University of Amsterdam, Plantage Muidergracht 12,1012 TV Amsterdam, Netherlands;3. Sauder School of Business, University of British Columbia, 2053 Main Mall, Vancouver, BC V6T 1Z2, Canada |
| Abstract: | |
| Keywords: | Color Non‐compliance Arousal Sensation seeking Reactance |